What is the primary purpose of using imagery in writing?

Using imagery in writing serves to engage the reader's senses and create vivid mental pictures, enhancing the overall experience of the text. When a writer employs descriptive language that appeals to sight, sound, taste, touch, and smell, it allows readers to immerse themselves in the narrative or poem. This sensory engagement helps to evoke emotions and creates a more memorable and impactful connection to the material. By encouraging readers to visualize scenes and feel sensations, imagery can transform abstract ideas into relatable experiences, making the writing more dynamic and effective in conveying its themes or messages.